The Decision Making Of The Ethical Behavior Model Essay

The purpose of this study, was to create a position paper exploring and creating an ethical dilemma and similarly, to explore and present a decision making model used to work through the dilemma. The study found ways that can assist forensic counselors with this common issue that has prompted numerous legalities filed against them by their evaluees such as, identifying stakeholders and interpreting the situation through awareness and fact finding. Tarvydas’s integrative decision-making of the ethical behavior model can also be essential in solving ethical dilemmas because it incorporates the principle and virtue aspects of decision making approaches. There are four themes or attitudes of the integrative model. Initially, it could be helpful to interpret the situation through awareness and fact finding, consider the facts, responsibilities and rights of all stakeholders involved in the dilemma, formulate ethical decisions, select an action by weighing, competing non moral value s, plan and execute the selected course of action and when in doubt forensic counselors can discuss the dilemma with their supervisors. According to my studies, the client’s rights, informed consent are providing clients with enough information about the counseling process to be able to make informed choices and educate clients about their rights and responsibilities. Confidentiality is essential, but not absolute. One exception is the information is made an issue in a court action.Show MoreRelatedThe Ethical Decision Making Models1576 Words   |  7 PagesEthical Decision-Making Models Decision-making in the field of psychology refers to a cognitive process that results in a selection among multiple possible solutions in a situation (Colman, 2008). Decision-making is based on available information from the environment as well as intrinsic information and existing schemas (Rogerson, Gottlieb, Handelsman, Knapp Younggren, 2011). These internal schemas, along with knowledge and personal preferences, influence the decision-making process. EthicalRead More1.1.Objective Evaluation Of All Available Options. According1626 Words   |  7 Pages(minds of the) leaders of the organization (, the policies they establish and the behavior they model). Leaders have a responsibility for creating trust and cultivating cultural values. But history bears testimony to the fact that time and again large-scale disasters happened due to the lack of ethical standards of some leaders or the other. We come to know from his research that there are two approaches to handle ‘ethical dilemma’: 1) before deciding on the course of action, assess the practical consequencesRead MoreThe Role Of Nurse Practitioner1749 Words   |  7 Pages The role that nurse practitioner (NP) plays within the increasing complex health care system is a constant changing role with the Consensus Model and the introduction of the Affordable Care Act in 2010. The scope of the nurse practitioner (NP) includes the care of the young, the old, the sick and the well. The educational needs of a nurse practitioner vary greatly from that of a Registered Nurse (RN), in the amount of education as well as the focus of the education. NPs provide coordinated primaryRead MoreMaking A Business Decision For Any Ceo Essay1130 Words   |  5 PagesMaking a business decision for any CEO is easy, the main principle is to keep the shareholders happy by generating more revenue. The more money a company earns the more attractive it looks to the potential investor. Now, from history, we have learned tha t every CEO is not created equal and some use bad business practices to earn more revenue. So, laws were created to set guidelines, companies started to use risk assessment to see if a decision would lead to any legal recourse that would make themRead MoreUnderstanding Ethics Of Social Work1432 Words   |  6 Pagesstructured around the ethical standard set by the National Association of Social Workers. Dilemmas can arise, creating issues that could have a massive effect on clients, families, clinicians, communities, and the organization involved. In order to find a solution to the issue(s) models of ethical reasoning and ethical decision can assist with resolving ethical issues. Briefly I will discuss the case study presented with ethical issues, and will examine ethical reasoning models as it relates to theRead MoreEthical Codes And Guidelines Are Not Like Basic Recipes1468 Words   |  6 PagesEthics is an ongoing process in counseling in which every counselor should have some sort of knowledge about. Standard ethical codes and guidelines are not like basic recipes. They are very broad and vague. Ethical codes are often use for what you need to do, but not always how you should do it. Ethics is a word that’s widely used and an integral piece to the helping profession. Ethics is important for all individuals who are working in the helping profession, including mental health, rehabilitationRead MoreEthical Dilemma Faced By Co Workers931 Words   |  4 PagesEthical dilemma occurs in various setting which causes harm to the individual, psychologist, and to the practice. Psychologist, therapist, and others in the helping profession need to conduct themselves in a manner: (a) to uphold integrity and honest of the profession; (b) protect the welfare of the client; and (c) making sound decisions which justify ones actions base upon the profession. Forensic psychologist based their ethical decision upon the principles based upon ones actions. Ther e areRead MoreEssay about The Context of Decision Making at Whole Foods Market1126 Words   |  5 PagesThe Context of Decision Making at Whole Foods Market Case 1 Wayne Davis Question 1: How would you describe the merchandising and operational decisions made by Whole Foods Market in terms of the rational, bounded rationality, and garbage can models of decision making? According to Nelson Quick (2006), â€Å"The success of any organization depends on managers’ abilities to make effective. An effective decision is timely, is acceptable to the individuals affected by it, and meets the desired objective†Read MoreA Comparison Assessment Of Leadership Competencies1396 Words   |  6 Pagesand behaviors that assist in successfully executing an organization’s strategic vision. Priority quality competencies involve decision making, leadership and staff training, and cultural competence with ethical behavior. There are many decision-making processes employed in healthcare management and practice today. Decisions regarding sensitive cultural and ethical dilemmas require responsible leadership that can apply sound judgement with adherence to professional and organizational ethical standardsRead MorePersonal Model of Ethical Leadership1303 Words   |  5 PagesPersonal Model of Ethical Leadership Personal Model of Ethical Leadership: Ethical leadership is an important aspect that should be practiced by all individuals in leadership positions despite of whether the leadership is intentional or unintentional, or formal or informal. However, practicing ethical leadership is difficult in some cases, especially when there are tough decisions to be made while the appropriate choice is unpleasant though its clear. Notably, ethical leadership is quite important

Essay about Iliad and The Odyssey by Homer - 1702 Words

An epic poem is a long narrative poem, normally having to do with a serious subject while covering heroic deeds and events important for a culture or nation. Homer, the author of Iliad and the Odyssey, is perhaps the most famous and notable writer of epics. Inspired directly from the stories that had been passed down orally over the centuries, Homer wrote these epic poems retelling the stories of the last year of the Trojan War and Odysseus’s journey home after the Trojan War. These epics are filled with supernatural events such as gods lending their power to a hero, allowing him to slay row after row of troops and gods going directly onto the battlefield to help turn the tide in a battle. The grandeur of these events are indicative of†¦show more content†¦However, Achilles returned to battle with incredible wrath after his companion Patroclus, who was wearing Achilles armor to intimidate and drive the Trojans away from the Achaeans’ ships, was slain by Apollo . Achilles sought out Hector, the incredibly skilled commander of the Trojan army, and killed him in rage. He then continued to kill more Trojans but was shot by Paris in the ankle, his only weak spot, which resulted in his death. While it seemed as if the war was at a stalemate, Odysseus of Ithaca devised a plan for the Achaeans to infiltrate the walls of Troy while contained inside a massive wooden horse, a fake gift to the Trojans. This plan succeeded as the Achaeans attacked Troy from inside the walls and burned the city to the ground, leaving the city in ruins. This marks the end of the Trojan War as told by Homer in the Iliad. The stories told of the Trojan War were widely accepted as fact for many centuries after the age of Homer. However, as more people sought out actual proof of the events and none was found, the Trojan War and Troy began to be accepted as a myth and legend. This continued up until Heinrich Schliemann’s discovery of Troy in the early 1870s. Determined to find the lost city of Troy on the Greek mainland where the conquerors of Troy lived but without any previous experience in archaeology, Schliemann used the Homeric poems as guides to pinpoint the locationShow MoreRelatedHomer s The Iliad And The Odyssey Essay1590 Words   |  7 PagesOne of the greatest and highly esteemed authors throughout all of history is known simply as Homer. Homer is the author who gave a visible, written form to two of the greatest and highly respected epic stories of the world of the ancient Greeks, the Iliad and The Odyssey. However, none are certain of the time in which Homer lived. It is believed now that, if Homer was at all more than myth himself, he did not create the two stories, rather he organized or edited the poems in a written form (Bloom)Read MoreAnalysis Of Homer s The Iliad And The Odysseys1428 Words   |  6 PagesHomer’s The Iliad and The Odysseys are depicted on the vases. Each vase has a story and the painters depict the moments or events in the poem in the exact way Homer describes. However, some depictions on the vases could be dramatized by the painters because the painter brought their imagination from the story of Homer. Through the Ancient Greek vases, we can get new information or background information about the Homer’s poem and we can understand the scenes better in the Iliad and the odysseys even thoughRead MoreAnalysis Of Homer s The Iliad And The Odysseys1428 Words   |  6 PagesHomer’s The Iliad and The Odysseys are depicted on the vases. Each vase has a story and the painters depict the moments or events in the poem in the e xact way Homer describes. However, some depictions on the vases could be dramatized by the painters because the painter brought their imagination from the story of Homer. Through the Ancient Greek vases, we can get new information or background information about the Homer’s poem and we can understand the scenes better in the Iliad and the odysseys even thoughRead MoreAnalysis Of Homer s The Iliad And The Odyssey Essay1606 Words   |  7 PagesBy examining the roles that women play in Homer’s epic poems, The Iliad and The Odyssey, the political divide becomes even more apparent. The role of women is clearly defined throughout these literary works, and some of what Homer teaches us is still pertinent today. One such instance that draws attention to the political divide is the structure of leadership in Ithaca. Penelope in The Odyssey assumes a position of power while Odysseus is away from Ithaca fighting in the Trojan War. She defies theRead MoreHeroes Found in the I liad and the Odyssey by Homer767 Words   |  3 Pagescustomary to find a very strong social prototype in society , especially in men, heroes are usually found in every story, such is the case of the literary works of the Iliad and the Odyssey by Homer. Homer’s poems reflect the qualities that should be found on men of this stage, these were predominantly heroic values. Is Homer building an ideal world through his poems? Is he writing about the quiet desires of every man and woman of Greece from these times? The ideal hero has its characteristicsRead MoreHomer s Epic Poems, The Iliad And The Odyssey1254 Words   |  6 Pagesthe Greek Poet Homer. Actually, there are many who believe that no such ‘Homer’ ever even existed in Ancient Greece. Nonetheless, it is agreed that Homer is one of the first writers that have shaped our culture immensely. Homer gives us a look into what morals the Greeks followed and what their beliefs were. Homer shows us how the Greeks put these beliefs into action by presenting multiple struggles that our characters must go through. Homer’s epic poems, The Iliad and The Odyssey, are thousandsRead MoreEssay on The Mysterious Homer, Author of The Odyssey and The Iliad663 Words   |  3 PagesThe Mysterious Homer, Author of The Odyssey and The Iliad   A sketchy figure by the name of Homer is given credit for the two great epic poems of ancient Greece. The Odyssey and The Iliad influenced Greek culture, education, and morality. Little is known about Homer and many scholars question whether he existed at all. (Encarta) Some say two different unknown authors wrote the two poems. (Britannica) Others say that many oral poets were responsible for the finished products. (Britannica) In thisRead MoreAnalysis Of Homer s Epic Of The Iliad And Odyssey903 Words   |  4 PagesWith this personal narrative, I will analyze two themes from Homer’s epic’s pertaining to the Iliad and the Odyssey. I have chosen hospitality (Xenia) and shame (Aidos) as the subject of interest, and will focus on these as a main source of the topic. Xenia is the ancient Greek word for â€Å"hospitality†, which is the consideration and kindness shown to those who are far from home and/or associates of the person bestowing xenia upon them. The rituals of hospitality created and conveyed a reciprocalRead MoreGreek Mythology By Homer s Odyssey, Iliad And Hesiod s Theogony2522 Words   |  11 Pages Different regions of the Greek empire had different heroes with their own traditions, and thus Greek mythology was firmly tied to it geographical location. Geography and physical places helped shape Greek mythology to a large extent. Homer’s Odyssey, Iliad and Hesiod’s Theogony are examples of Greek mythology where the myth is tied with the geographical space. With the mention of place, these poets strive to appeal to as many city-states as possible. Mentioning as many places and incidents occurringRead MoreComparison Of Virgil s The Aeneid, The Iliad And Homer s `` The Odyssey `` Essay1155 Words   |  5 Pagesthe outcome will remain the same. The idea of being able to control one’s own fate is laughed at. This idea of a definite destiny is found in both Virgil’s â€Å"The Aeneid† and Homer’s â€Å"The Odyssey.† Both hero’s lives are shaped by their destiny and it forces them to make difficult decisions. In â€Å"The Odyssey† Homer presents us with an epic hero, Odysseus. A man who fought in the Trojan War and won. All he wants is to return home and be with his family. He was given a prophecy by the seer Tiresias

The positive and negative effects of globalisation in China Free Essays

Introduction This essay will explain what globalisation is and then it will carry on explaining and identifying the positive and negative effects of Globalisation in China. It has been over a few decades that many economists have wondered about what precisely globalisation is all about in the world and particularly in China. Globalisation is the integration of the economies of the world not only in terms of goods and services but ideas of information technology as well. We will write a custom essay sample on The positive and negative effects of globalisation in China or any similar topic only for you Order Now The western culture is seen to have its negative effect in China this way of lifestyle is seen to drastically infiltrate into the local people’s lifestyle through mediums such as the influence of the television and particularly the media and because of this, it has caused a huge impact on the society in China. Their cultures and traditions are seen to change as they slowly try to adapt to the lifestyle of the foreigners. In addition, half-true information is spread through the internet. At this present day and age, these kinds of messages turn out to be ambigous to the locals and the society and it spread’s extremely fast in China because China is an overpopulated country and hence all this was just a falserumour spreaded. Moreover, the citizens of china are over inhabited and as a result human trafficking and pollution increases in the country and because of this reason, the population in china are likely and expected to fall sick and get infected. (PILLAI: 2000-2010)Furthermore, tourists pay a visit to china as they would normally come for tourism reasons or they would like to enjoy their holidays with their families hence when these tourists advance to china they are easily getting caught with diseases like hiv/aids or they are likely to fall ill and these kinds of diseases sprea ds very fast between them. Nevertheless if the diseases are spreaded between the tourists’s, it will cause them not to go again and this can cause a huge impact on the tourism field in china.However the health of the nation is also getting effected. Reason being the residents of china tend to eat outside as the fast food restaurants like Kfc and Mc Donald’s are easily accessible when they go for shopping, trips, outings and also when they are on the main roads. This automatically attracts the locals and it causes them to eat outside and for this reason their food cycle would change and hence they would have to adjust to their new lifestyle and it could cause an unpleasant impact on their health and also in their balanced diet. It is also a trend in china that the locals would prefer junk food rather than a good proper balanced food which is good and beneficial for their bodies. Furthermore they always ignore the fact that junk food is not proper food, which is bad for their health and is not good for them for the societies and cultures that leave in china.However, the citizens in china are also affected by their low wage rate earning because they don’t have enough money to provide for their families and as they are unable to satisfy their needs and wants because of their low income salaries and this causes a massive impact on their loved ones if there isn’t any cash flowing to their families. Nevertheless, the rich and wealthy families always grow and be prosperous time and again they always enjoy the luxurious items and their life to the maximum because of their high income and salaries which enabled them to get control over the nation which helps them get easy cash flow in their pockets which is later shared in their families. However, these kind of people are always expected earn illegal cash. In addition they are always inclined towards corruption and they will never be content with what they have as they will always demand more. Another negative effect of globalisation in china is when people move from developed to developing countries they would be faced with a low wage income and the working conditions and standard of living would not be the same with that of the developed countries. (NASH, 2008). Nevertheless some business’s who don’t have any might or will not be able to do business better because not behind all the businesses they are Politian’s who look after them so some of the businesses want be able to compete on a global scale so those businesses who aren’t doing well will tend to close down be bankrupt. There are other positive effects of globalisation which are very helpful and useful for china. Some of them are that china has changed immensely and grown and has become more prosperous and become successful as well, the standard of living has also increased. This country which did not have any sources of luxurious items and cars before can now enjoy all the resources and hence they are now very comfortable and relaxed in their lives and they are slowly starting to cherish in becoming more satisfied because they could now buy good clothes and new cars whenever they want and this is really helping the people of china a great deal and all this has happened because of globalisation. (NASH, 2008).Over the recent years there has been an increase in the media coverage in china because of the improvement in human privileges as they are now many reporters within the locals and also around the world and this has really helped the people of china and also the foreigners who would like to know what is happening in china they can now watch and enjoy any channel and broadcast in china of their choice as this creates room for the world’s attention.In addition the other positive effect of globalisation is that when they are many cultures who come to china to visit their relatives or their friends or for those people who have already settled, it’s because of the reason stated it will create unity and togetherness on their cultures when several people of different backgrounds come together as it will cause them to become together and their societies could increase and become expand when everyone from different traditions and customs are seen to be together and this would be really beneficial for the same cultures or other cultures because they would probably share the same or different languages with familiar or not mutual habits,morals,traditions and this really helps the people of china and all this is because of globalization.However many businesses in china ar e protected by Politian’s and they are also given some financial help as well and they also secure and protect the organisation and by this motivated boost they are enable to compete with the foreign businesses and which lead them to perform better. The other most powerful effect of globalisation in china is education, now days after you have completed high school and you would like to study abroad to pursue further education these days you can look for the best universities and colleges without even any problem. You would probably go to another country or stay in your home country to study further or study abroad the reason why people would want to pursue their studies internationally is because of the better facilities and proper courses, education and good lecturers. In addition this would create a whole new experience in their life for the international students when they meet different people with different cultures and traditions, When you come together you would share each other’s experiences, skills you have achieved in your life and you could start bonding with each other and hence this would create a whole new understanding for you. Furthermore after you have completed your studies abroad and specialised in a particular field of your interest or choice you could come back to your home country and spread the knowledge, Nevertheless some people would rather study locally because of the financial reasons if you would like to study abroad you would probably have to use more than you would if you would study locally. The other most positive effect of globalisation is the means of resources is in the Information Technology field these days you can do everything with a click of a mouse and you would get a lot of information and it would help you and could be really beneficial for you hence all this is again because of globalisation. Moreover the other positive effect of globalisation is that when they are many companies globally it would automatically increase competition because all the organisation and companies would like to gain a place in the market and all the organisation would have to produce better or high quality products which have a value and they would have to decrease their prices and in the end the consumers benefit because of the high quality goods and services offered to them hence it’s all because of competition.Moreover the other positive reasons are because of free trade it’s supporting the developing world to raise the standard of living and also increase in the developed world. A place like china where they are many business’s and all of them want to gain the customers advantage it will increase competition between the companies and it will force prices to decrease and in the end the consumers will gain as they could save a lot of money because of the cheaper prices and this would help them to use it on other things or save it for future. In addition the another positive effect of globalisation in china is, these days Foreign trade has improved because before people would have to do unfair and not proper means so that they would get whatever they demanded and all that which used to happened before has been vanished. However, these days’ things are done in a more civilized way it’s because of the humans and the mutual relationships between them which has helped them do it in a civilized way hence for those who do it the illegal way they would have to face the World trade organisation as they are the ones who control the trade in other countries.On the other hand when developed countries leads by outsourcing to developing countries this could lead people from getting jobs as they could refrain from child labour, prostitution, and begging hence all this is because of globalisation. Conclusion In conclusion, globalisation has both advantages and disadvantages which i have stated earlier and how it can affect the country and how it can contribute to china. References http://www.chinese-embassy.org.uk/eng/dsjh/t27161.htmhttp://ezinearticles.com/?The-Positive-Effects-of-Globalizationid=1126427http://www.buzzle.com/articles/negative-effects-of-globalization.htmlhttp://wiki.answers.com/Q/List_the_positive_and_negative_effects_of_globalizationhttp://www.buzzle.com/editorials/8-17-2004-57988.asphttp://wiki.answers.com/Q/List_the_positive_and_negative_effects_of_globalization#ixzz1FwXARloHhttp://www.buzzle.com/articles/positive-effects-of-globalization.htmlhttp://www.bukisa.com/articles/92710_economic-impact-of-globalization-on-chinas-economyhttp://www.docshare.com/doc/163166/The-effects-of-globalisation-on-ChinaChina and Globalisation 2003/10/10/ speech by H.E Ambassador Zha Peixin At Chinese Economic Association Annual Reference (14 April, 2003) [Accessed: 15/4/2011] How to cite The positive and negative effects of globalisation in China, Essay examples

Implementation of a Sustainable Business Cycle

Question: Discuss about the Implementation of a Sustainable Business Cycle. Answer: Introduction This study has been aimed to the marketing fundamentals of the Australian dairy industries. The background of the Australian dairy industry has been discussed. The review of the marketing macro model and the forces of the selected industry are beneficial in order to identify the opportunities and threats presents in the markets. The performance of the consumer audit for each of the segment is important to understand the level of involvement. In this essence, the buyer decision process has been discussed (Svensson and Wagner 2012). The range of the Australian dairy industry is approximately $13 billion along with the manufacturing and the export industry as stated by Barnes and Toma (2012). The farm gate value is $4 billion and it can be assumed that this dairy industry is useful to enhance the regional Australian societies. In addition, nearly 6000 Australian dairy producers manufacture approximately 9.7 billion of litres milk within a year. Therefore, Australian dairy businesses recruit 40,000 Australians in their organisations as well as in their businesses. Fakowski (2012) mentioned that Dairy business is growing day by day in the rural sectors of Australia. Situation analysis Industry (Company) Murray Goulburn Co-op is a popular dairy products manufacturing company in Australia. As per the companys background, it can be observed that this company has the power to control completely by the dairy farmers as well as by the suppliers under the cooperative operations. Murray Gouldburn Co-op gives the opportunities to the farmers and the shareholders the competitive milk pricing strategy to southern region as well as to the Sydney market region simultaneously. Size The financial statement of this dairy manufacturing company is also helpful to identify the financial position of this organisation among the overall Australian dairy industry. As per the annual report of 2015 of this business, it can be seen that the net profitability is $21.2 million (Cicconi-Hogan et al. 2013). Growth The growth of this business has been increased by 29% from the previous year and the present growth rate of Murray group is $1.13 billion (Cicconi-Hogan et al. 2013). Therefore, it can be predicted that Murray Goulburn Co-op would be increased in the future. As a result, the revenue and the profitability earned by the company would also be increased. Industry trends It can be observed that the trend of the per capita consumption of dairy business have effectively increased over the periods. The per capita drinking milk consumption is presently evaluated by 105 litres and it has been reached to the highest level compared to the past periods. Competition Major competitors Two of the competitors of this mentioned Australian dairy company are such as Fonterra and the Burra Foods. Burra foods is one of the eminent dairy manufacturing organisation in Australia and is one of the tough competitors of Murray co-op. It mainly focused to the development of the relationship with the suppliers as well as with the consumers. Henceforth, it framed a strong business structure. (Boniface, Gyau and Stringer 2012) stated that Fonterra is aimed to the sustainability in the Australian dairy industry. The net profitability earned by Fonterra is $409 million, which is higher than Murray Co-Op. As a result, the growth rate of this company has also been increased (Ho et al. 2013). Burra foods Strengths Weakness Over the periods, the earnings of this organisation has been increasing. Lack of further improvement It has greater scope to manufacture dairy products Lower infrastructure of the market Lower cost of production Lack of the adaptation of updated technologies. Large numbers of cattle within this particular dairy manufacturing organisation. Per capita production has been decreased. Fonterra: Strengths Weakness Good financial performance and good financial position Lower variety of the dairy products Higher infrastructure and greater management Focused on the taste of the products. Do not focus about the effect of the health. Export of higher amount of dairy products Lack of taking of group decision Adaption of new technologies and increasing of sales Poor quality of the products Market shares Figure 1: Market share of Australian dairy organisations (Source: Berthon et al. 2012) From the above figure, it can be observed that the market share of Murray Goulburn is higher compared to other competitors. Therefore, the consumers are looking for the products of this company than the other dairy manufacturing organisations. Explanation of the audit Burra foods: Ansoff matrix Market penetration Burra foods manufactured four types of manufacturing products such as Milk powder, Bulk liquid etc. The existing market can be recognised as Korumburra, Victoria. Product development Planned to manufacture more new dairy products. Market development Burra foods aimed to expand its product in the market of south Gippsland operations. Diversification Burra foods is willing to enhance its market in the south Gippsland operations with the specialisation of butter, milk, cheeses. BCG matrix: Cash cows Full cream milk powder Cream cheese Skim cheese Stars Frozen cream Cream powder Question marks Milk proteins Skim milk powder Dogs Standardised milk Instant milk powdered Fonterra Ansoff matrix Market penetration Specialises in the products of western star butter, ski yogurt etc. In Australia, Fonterra acquired the companies like Bonland dairies, Murrumbidgee dairy. Product development Aimed to manufacture new palm products Market development Tried to expand their products to the another parts of Australia. Diversification Fonterra aimed to manufacture new palm products to the other regions of Australia. BCG matrix Cash cows Western star butter Cream cheese Cream, beverages Stars Perfect italiano cheese Market development Mainland cheese Dogs Ski yogurt Customer Consumer behaviour is the choice, taste and preferences of individuals. More specifically, with the help of this concept of consumer behaviour, the buying behaviour of the customers can be identified. Decision making process High involvement Low involvement Cheese, butter Other milk made products From the above table, it can be stated that consumers are highly looking for cheese and butter of Murray co-op. In these two products, this company is specialised. It maintain the quality of the products Customer audit In order to make a consumer audit based on the review from the consumers, it can be stated that Murray co-op is specialised in the manufacturing of cheese and butter. It has the comparative advantage on these two products. Murray co-op tried to maintain the quality of the products. This will significantly enhance the market share in the dairy industry. The organisation can earn higher profitability and the total revenue of the company will also increase. Explanation of the audit As the profitability of the company has been increased, this will try to maintain this financial position and want to hold this profitability. In this order, this company aimed to the production of these two products. Murray co-op also wants to improve the production of the other milk made product that it can acquire the first position in the Australian dairy industry. As a result, the profitability statement will be effectively enhanced. Climate Political Sometimes government policies as well as regulations for the dairy business will affect the decisions of the farmers in case of making of decisions. In this context, it can be observed that sometimes do not give the permission for the export of the manufactured dairy products. It will reduce the sales of the company. Economic The economic instruments can affect the dairy business and the purchasing power of the organisation. The rise of the purchasing power will significantly enhance the spending. Therefore, it can be concluded that this increase in the purchasing power will increase the sales of the dairy products of the company. Social As per the taste and preference of the different consumers, the sales of the dairy products may be fluctuated. In case of the vegan consumers, the purchasing of the milk made products will be reduced. This will affect the overall sales of milk and the milk made products. Technological Technological adaption or the uses of the new technology will effectively increase the production and the sales of the manufacturing products. This will increase the price of the products. However, the quality of the manufacturing will be significantly increased. Demographic Based on the demographic choices, the organisation aimed to produce varieties of dairy foods. This will be helpful to manufacture different types of foods for different level of customers. Natural In this context, it can be stated that different harmful gases may hamper the manure, which is necessary for the feed production. This in turn reduces the total production of a dairy industry. Opportunities and threats Opportunities Threats In order to evaluate the opportunities of this mentioned dairy business, it can be mentioned that the financial position and the growth rate of Murray Goulburn co-op is quite appreciable. Berthon et al. (2012) suggested that these would effectively reflect the Murray Co-op to include the innovations in their business. Palupi et al. (2012) argued that over the time, the competition has increased within the industry. It has been already observed that Fonterra earn profitability compared to its competitors. Therefore, the growth rate and the financial position are comparatively higher from Murray Goulburn Co-op. Collaborators Intermediaries In order to manufacture dairy products, the company has several intermediaries. They also play the important role in case of the production. Likewise, after the production, the company has to go through several stages, where the intermediaries play important steps. They transfer the products from the farm gate to the target customers. Suppliers The suppliers are the milk collectors, distributors or other raw materials providers. They are the retailers or the wholesalers. In order o accomplish the overall procedure or the supply chain, these suppliers perform the crucial part. Segmentation Figure 2: Market segmentation (Source: Bardhan, Sharma and Saxena 2012) It is known that several procedures can be adapted when divide the larger industry into smaller segments. Each procedure is important to yield several information in order to concern the target market. Demographic This approach of the segmentation is depending upon the factors such as gender, occupation, age, income level and the family status. These information are beneficial to recognise the regions of the interest and the requirements (Khoi and Van Dung 2014). In this purpose, the requirement of the age group of 20-30 years would be differed from the age group of 50-60 years. Therefore, Murray Goulburn has set out the prices of the manufacturing products based upon the income level or the standard of living. Higher the level of income, greater will be the price of the products of specific regions and vice versa. Geographic It is the common strategy and it is served to the consumers to a particular region. On the other hand, sometimes targeted audience has several preferences depend upon the position of the business. This marketing process is common in terms of the small sized business and it serves a wider range of the demographic consumers within the regional territory. Psychographic This type of market segmentation focused to the lifestyle of the consumer behaviour. Therefore, this method can be evaluated by the willingness and the activities. This type of segmentation is able to identify the several group of customers, who are looking for powdered milk and who are willing to avail box milk (Khoi and Van Dung 2014). Behaviour As per this segmentation, the dairy business would base on the groups willingness for the service offered by the company. Boniface, Gyau and Stringer (2012) mentioned that the knowledge, frequency of the usage as well as the loyalty is the key measurements of this particular segmentation. Therefore, complete knowledge is the important factor in order to understand the valuation of the service offerings by the organisations, total sales and the marketing process. Target markets Based on the above four segments, the geographic and the demographic segmentation have been considered in this study. In this order, it can be stated that the large sizes business is able to operate its business across different countries. It is easier to include the regional and the cultural differences and can easily adopt the taste and preferences of the consumers Primary/ secondary target markets In order to make decision, the primary and secondary segment is important to consider. Henceforth, Murray Goulburn has identified some requirements. In this context, Zoeteweij-Turhan (2012) opined that the consumers are used to purchase the manufacturing products of Murray Co-op, as most of them drink milk once or twice in a day. According to Fuller and Beghin (2015), it is come to know that consumers are very much worried about their health and therefore, they are not reluctant to purchase milk regularly. As a result, it can be stated that the requirement for the products would not decrease. Moreover, on the based on the secondary segment, it can conclude that consumers depend upon the reputation, brand loyalty. They always want to purchase the milk made products in turn of the affordable prices. Buyer decision procedure for the segments under investigation In this section, the influential factors, which reflect the consumers to purchase the products, have been analysed. In the points of Cakir and Balagtas 2012), it can be identified that the necessity for the products is the primary requirement, which would fetch the customers to purchase the products. The consumers focused whether they would afford the price of the products. In order to make higher profit, if the manufacturing company set out higher price for their products, then the consumers may reluctant to take the products and may switch to the other company (Douphrate et al. 2013). There is several numbers of suppliers within the dairy industry of Australia. Henceforth, the price of the products is also the key factor to determine whether the consumer would purchase the products or not. Strategic chosen for different segments Market segmentation is helpful to identify the differences as well as the similarities between the customers of the different regions. This will reflect to the organisation to understand the taste and the preferences. In case of the demographic segmentation, the strategy followed by this, is assumed to be helpful to estimate the advantage of the provided benefits of the manufacturing products. It is beneficial to apply the business to business approach in the markets. Under this strategy, the target market can be segmented depend on the size of the market. The strategy of the psychographic segmentation can be evaluated with the measurement of the functions, interests etc of the organisations and the consumers respectively. On the other hand, the strategy of the behavioural segmentation can divide the customers into some groups as per their knowledge, rate of usage etc. Segmentation in terms of benefit: This stage indicated the advantage of the consumers seeking whether to maintain the product of the particular organisations. The customer perceive the advantage of purchasing the manufacturing products, and it is helpful to estimate the relevancy of the organisation as well as it will be easier to develop the marketing messages. According to Svensson and Wagner (2012), market segmentation is significant to enhance the focus on the mentioned dairy organisation. With the increase of focus on Murray co-op, it can predict that the return from the business will also increase. As a result, the profitability from the business will effectively increase. With the raise of the focus on Murray co-op, the competition will increase. Hence, it can anticipate that the market share as well as brand loyalty of the existing organisation will increase (Bardhan, Sharma and Saxena 2012). Positioning map Figure 3: Positioning map (Source: Created by author) The above figure shows the for positioning map Murray Goulburn co-op. In addition, it is also helpful to recognise the competitive advantage of the same organisation. From the above figure, it can be clearly seen that Murray Goulburn is focused to the different income group and their living standard. This proves that this dairy manufacturing firm is interested to the ability of the consumers. Most of the organisations set the prices of the product in order to higher profit and in order to survive in the dairy industry (Khoi and Van Dung 2014). Therefore, Murray Co-op set affordable prices in turn of the manufacturing products. On the other hand, Murray always tried to manufacture good quality of products that the consumers want to maintain a long term relationship with them and this organisation can develop its business fruitfully in the future (ABC News. 2016). Conclusion The overall study is helpful to establish the market scenario of the dairy industry of Australia. In this purpose, this study is helpful to Co-op. The size of the company, growth rate, and financial statement has been discussed. In this respect, it can be seen that the financial performance of the company is quite appreciable and the growth rate has also been increasing from the previous year. On the other hand, this study is also helpful to measure the industrial size of the Australian dairy market. Comparing with this industrial valuation, It is easier to understand the position of the mentioned dairy manufacturing company. Moreover, this study is also helpful to measure the market segment. In this connection, the study has discussed the different steps of this market segment. There are four steps such as geographical, behavioural, demographical and psychographic segments. These four segments are helpful to measure and discuss the four different techniques. Relation with this, this study is beneficial to establish the specific market strategy, which is followed by Murray Goulburn Co-op. The advantages of the uses of the market segment have also been measured. Recommendations After analysing the overall study, it can be observed that Murray Goulburn Co-op is at good position in the dairy industry of Australia. However, Burra food is at greater position in the industry. In order to retain the number one position in the market and make growth, Murray Goulburn Co-op is required to follow some business strategies. Moreover, the management of the Murray Co-op can consults the field expertise, who can guide the company to improve. The management can construct a waste management structure. The wastage of the daily manure can be utilised significantly, which can be used up in the other cropping program. In order to enhance the development of this business, the dairy business is required to invest a large amount. The workers connected with this business; need to provide higher salary that they want to work with this company. Moreover, the cost of the raw materials, the foods of the cattle is higher. 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